SignM brand guidelines

One studio. A recognisable identity. A working guide for the website, advertising, video and business materials. Based on version 2.0, dated 5 October 2026; English translation prepared on 22 October 2026. The partnership section reflects the update of 21 October 2026.

Files to work with

The approved direction is SM + SignM. The kit includes the vector artwork and ready-made exports. Downloading the kit does not upload it to a website or an external profile: use the appropriate export for each placement.

The logo and icon files can be used across languages. The marketing examples, business cards and text templates in the original kit are in Russian. This English guide does not present those files as translated English templates.

The character of SignM

Vladislav Shishigin’s studio builds websites, CRM systems and business automation. Show a working process, a specific change and its result. The founder speaks in the first person; the studio takes responsibility for implementation.

From a business task to a working system.

The mark and the name

Primary horizontal logo for light backgrounds. Download SVG.

Horizontal logo for dark backgrounds. Download SVG.

SM is the studio’s standalone monogram. Write the name as SignM, with capital S and M and lowercase letters between them. The domain s-m.pro is an additional contact line, not a replacement for the name. Do not add arrows or separate decorative elements to the mark.

Leave clear space around the logo of at least one quarter of the mark’s height.
The complete horizontal logo should be at least 160 px wide. Use the mark alone at smaller sizes.
The 16–48 px favicon uses a simplified, single-colour version.
Do not stretch or tilt the logo, or add a frame around it.
When placing it over a photograph, use a solid-colour backing so it remains readable.

Download the standalone SM mark (SVG) · White mark for dark backgrounds (SVG).

Colour and legibility

Token	Colour	Role
ink	`#162d37`	Primary text and dark surfaces
paper	`#f7fafb`	Light page background
copper	`#cb8859`	Buttons and restrained accents
teal	`#006b78`	Link and supporting accent colour
muted	`#465d68`	Secondary text
line	`#c8d7de`	Borders and dividers

Keep articles and interfaces primarily light. Use dark surfaces for covers, the site header and selected sections. Copper should occupy no more than 10% of a composition: a button, a line or a highlighted part of a diagram. Use dark text on copper buttons. Do not use copper for small text on white.

Typography and layout

Plain words. Precise implementation.

Use Arial / Helvetica: Bold for headings and Regular for body copy. These system fonts do not depend on an external font download. The master SVG logos use outlined paths and require no installed font. Text in the marketing templates remains editable.

Element	Desktop	Mobile
Main heading	64 / 68 px	36 / 40 px
Section heading	40 / 46 px	28 / 34 px
Body copy	18 / 30 px	17 / 28 px
Space between sections	80–96 px	48–64 px

Type sizes above are shown as font size / line height. Aim for 60–72 characters per line. Use the spacing scale 8, 16, 24, 32, 48, 64 and 96 px. On mobile, allow at least 20 px of outer padding. Give content space before the boundary of the next block.

Marketing formats

Avito: one task and one result, with no lists in tiny type. Original Russian-language template.

Social posts: a clear topic and a recognisable SignM signature. Original Russian-language template.

Format	Working master	Composition rule
Avito	1600 × 1200 px	Keep the main message within the central 70% of the frame.
Social post	1080 × 1080 px	Use no more than eight words on the cover.
Reels / Shorts	1080 × 1920 px	Keep important content out of the top 250 px and bottom 400 px; leave 140 px on the right.
Link preview	1200 × 630 px	Topic, SignM and the domain.
Avatar	1024 × 1024 px	Use only the mark and check the circular crop.
Proposal / presentation	A4 / 16:9	Task → scope → schedule → price → next step.
Business card	90 × 50 mm	Name, role, s-m.pro and email; follow the printer’s bleed requirements.

These are the studio’s working master sizes and layout rules, not a guarantee of a platform’s current requirements. Check the destination before uploading. RGB exports are intended for screens. Print work needs a colour proof and preparation for the printer’s colour profile.

Vertical video template (SVG, Russian) · Link-preview image (PNG, Russian).

Case studies and the founder’s voice

Each case study should explain the client’s task, the starting point, our development work, how data moves between systems, the verified result, interface screenshots and the next step. Show actual work: multiple prices and 1C synchronisation for Profkostum; the rebuild of the Metallcorp website.

Use this signature: “Vladislav Shishigin — founder of SignM, developer and automation specialist.” For video, follow a clear sequence: problem → demonstration → conclusion → link to the detailed explanation. An AI avatar must not present invented reviews or results as personal experience.

See SignM case studies.

Partner materials

As of 21 October 2026, SignM is a 1C-Bitrix Business Partner for 1C-Bitrix: Site Management and a Bitrix24 Business Partner. Partner ID: 29278478.

Use the original documents and the exact status name. Mention an individual specialist certificate, industry competency or NFR licence only after it has been separately confirmed.

Do not recolour official partner marks or combine them with the SignM monogram. Keep portal linking codes, signing passwords and internal documents out of public materials.