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Metallcorp

Metallcorp — advertising banners for Avito

A series of warehouse equipment banners with prominent headlines, brand-blue accents and adaptations for different advertising formats.

Advertising design with original Russian-language copy. The AI-generated warehouse illustration is not a photograph of a completed installation.
Advertising design with original Russian-language copy. The AI-generated warehouse illustration is not a photograph of a completed installation.

Visit the original project website (original language).

Our role
Banner design and format adaptation
Project status
September 2026
Technology
Brand identity · Typography · Banners · Adaptation

The task

Present the warehouse equipment offer in a small advertising space and retain a recognisable design across different image proportions.

A project of the SignM co-founder. This case presents our own work on the company’s marketing and materials.

Constraints

  • Limited space for text
  • Different advertising aspect ratios
  • Preserving the geometry of the original logo

What we built

  • Designing compositions with prominent headlines
  • Using brand-blue accents
  • Preserving the original SVG logo
  • Adapting square, landscape and portrait formats
  • Checking file dimensions and text boundaries
  • Preparing files for upload

How the system fits together

  • OFFER
  • COMPOSITION
  • DESIGN
  • ADAPTATIONS
  • CHECK

What changed

  • Four JPEG layouts have been prepared for Avito advertising formats
  • A consistent visual style is retained across different proportions
  • The source files allow copy to be updated and new versions to be built

Project details

  • 4 advertising banner formats: Materials adapted for placement

Evidence and boundaries

  • Finished advertising layouts
  • The original logo and build files
  • Checks of dimensions and text placement