Skip to content
Discuss a project
Menu

Metallcorp

Metallcorp — social media copy and visual cards

Practical materials for equipment buyers: checklists, product cards and copy linking to equipment selection on the website.

An example of a prepared card in Russian. This case documents the creation of materials; no publication results are claimed.
An example of a prepared card in Russian. This case documents the creation of materials; no publication results are claimed.

Visit the original project website (original language).

Our role
Copywriting, card design and content adaptation
Project status
Prepared content package
Technology
Content planning · Copywriting · Cards · UTM

The task

Explain which specifications a business owner needs before buying equipment, and connect useful content to selection tools on the website.

This case covers content preparation for Metallcorp. The materials shown do not establish publication, reach or results from managing social accounts.

Constraints

  • Technical accuracy of advice
  • Card readability on mobile
  • Approval of text and illustrations before publication

What we built

  • Choosing topics around buyers’ tasks
  • Preparing checklists and explanatory copy
  • Designing square and portrait cards
  • Adapting copy for social platforms
  • Preparing links with UTM tags
  • Checking calls to action and equipment selection limitations

How the system fits together

  • BUYER TASK
  • TOPIC
  • COPY
  • CARDS
  • APPROVAL

What changed

  • A set of text and visual cards has been prepared for social platforms
  • The materials connect to the catalogue and selection tools on the website
  • Publication links are prepared to distinguish traffic sources

Evidence and boundaries

  • Card layouts in VK and Instagram formats
  • Post copy and checklists
  • Prepared links with UTM tags