YANDEX DIRECT / AUDIT
Yandex Direct audit
We review structure, queries, ads, goals and landing pages to show where advertising loses budget and enquiries.
Campaign audit — from RUB 5,000. We start with a small, verifiable phase, so you can evaluate the result without committing to a large project upfront.
- First step
- Campaign audit — from RUB 5,000
- Focus
- One task and a measurable result
- Control
- Stages, acceptance criteria and the option to stop
- Ownership
- Settings, data and documentation remain yours
YANDEX DIRECT / AUDIT / TASKS
The tasks we address
We establish what currently gets in the way and which changes are needed first.
- Different intents are mixed
- We review campaigns and ad groups
- Irrelevant queries consume budget
- We analyse actual search terms
- Goals do not represent qualified enquiries
- We check Metrica and CRM
- Everything changes at once
- We create a sequential test plan
YANDEX DIRECT / AUDIT / OUTCOME
What the work includes
We agree the scope and outcome of every stage before the project starts.
- Data
- Campaigns, Metrica and enquiries
- Diagnosis
- Queries, ads and landing pages
- Priorities
- Losses, risks and quick fixes
- Plan
- Hypotheses, metrics and change sequence
YANDEX DIRECT / AUDIT / PILOT
Where we start
The first phase produces a concrete deliverable you can verify and use even if the project goes no further.
Campaign audit — from RUB 5,000. Before starting, we define inputs, scope, acceptance criteria and a safe rollback point.
- Agree inputs
- Before work, agree data, constraints and expected results
- Show a deliverable
- The first phase produces a diagram, prototype or verifiable configuration
- Make a decision
- The result informs whether to scale, change approach or stop
- Hand over control
- We document the logic and keep the system editable in Bitrix
YANDEX DIRECT / AUDIT / EVIDENCE
Experience and projects
Loss assessment, priorities and test plan
We show architecture, constraints and completed work without invented reviews. For this service, the reference deliverable is a loss assessment, priorities and test plan.
- Profkostum
- Catalogue, product data, e-commerce and search demand
- Metallkorp
- B2B marketing, website and enquiry processing
YANDEX DIRECT / AUDIT / BEFORE STARTING
Questions before work begins
Conditions that affect scope, timing and cost.
- When can advertising spend begin?
- After checking the landing page, goals, forms, UTM tags and the match between ad and query.
- Do you guarantee an enquiry count?
- No. We define metrics to manage: target queries, conversion, CPL and enquiry quality.
- How is irrelevant traffic filtered?
- We use negative keywords, operators, geography and regular search-query analysis.
- Will SEO and Direct conflict?
- We coordinate them: paid traffic tests demand, and validated topic groups develop into standalone SEO pages.
YANDEX DIRECT / AUDIT / ENQUIRY
Let’s discuss your task
Describe the task and share a link to the website or system. We will clarify the details and propose a work plan.
- A relevant reply
- No automated mailing list or intrusive calls
- First deliverable
- Loss assessment, priorities and test plan
- You retain control
- Scope, timing and acceptance criteria are agreed before payment