YANDEX DIRECT / MANAGEMENT
Yandex Direct campaign management
We regularly monitor queries, bids, ads, landing pages and conversions, connecting advertising performance with enquiry quality.
Management after an audit — from RUB 10,000/month. We start with a small, verifiable phase, so you can evaluate the result without committing to a large project upfront.
- First step
- Management after an audit — from RUB 10,000/month
- Focus
- One task and a measurable result
- Control
- Stages, acceptance criteria and the option to stop
- Ownership
- Settings, data and documentation remain yours
YANDEX DIRECT / MANAGEMENT / TASKS
The tasks we address
We establish what currently gets in the way and which changes are needed first.
- Campaigns run without query monitoring
- We regularly filter irrelevant traffic
- Optimisation focuses only on clicks
- We supply meaningful goals and CRM data
- Ads do not match the page
- We align the offer and landing page
- Reports do not explain results
- We show changes, reasons and next actions
YANDEX DIRECT / MANAGEMENT / OUTCOME
What the work includes
We agree the scope and outcome of every stage before the project starts.
- Monitoring
- Spend, queries and anomalies
- Optimisation
- Negative keywords, bids and ads
- Landing pages
- Offer, forms and speed
- Reporting
- Conversions, lead quality and plan
YANDEX DIRECT / MANAGEMENT / PILOT
Where we start
The first phase produces a concrete deliverable you can verify and use even if the project goes no further.
Management after an audit — from RUB 10,000/month. Before starting, we define inputs, scope, acceptance criteria and a safe rollback point.
- Agree inputs
- Before work, agree data, constraints and expected results
- Show a deliverable
- The first phase produces a diagram, prototype or verifiable configuration
- Make a decision
- The result informs whether to scale, change approach or stop
- Hand over control
- We document the logic and keep the system editable in Bitrix
YANDEX DIRECT / MANAGEMENT / EVIDENCE
Experience and projects
Change log, report and next-period plan
We show architecture, constraints and completed work without invented reviews. For this service, the reference deliverable is a change log, report and next-period plan.
- Profkostum
- Catalogue, product data, e-commerce and search demand
- Metallkorp
- B2B marketing, website and enquiry processing
YANDEX DIRECT / MANAGEMENT / BEFORE STARTING
Questions before work begins
Conditions that affect scope, timing and cost.
- When can advertising spend begin?
- After checking the landing page, goals, forms, UTM tags and the match between ad and query.
- Do you guarantee an enquiry count?
- No. We define metrics to manage: target queries, conversion, CPL and enquiry quality.
- How is irrelevant traffic filtered?
- We use negative keywords, operators, geography and regular search-query analysis.
- Will SEO and Direct conflict?
- We coordinate them: paid traffic tests demand, and validated topic groups develop into standalone SEO pages.
YANDEX DIRECT / MANAGEMENT / ENQUIRY
Let’s discuss your task
Describe the task and share a link to the website or system. We will clarify the details and propose a work plan.
- A relevant reply
- No automated mailing list or intrusive calls
- First deliverable
- Change log, report and next-period plan
- You retain control
- Scope, timing and acceptance criteria are agreed before payment