LANDING / YANDEX DIRECT
Landing page for Yandex Direct
We create a dedicated fast page for one ad group, offer and measurable conversion.
Landing-page prototype — from RUB 10,000. We start with a small, verifiable phase, so you can evaluate the result without committing to a large project upfront.
- First step
- Landing-page prototype — from RUB 10,000
- Focus
- One task and a measurable result
- Control
- Stages, acceptance criteria and the option to stop
- Ownership
- Settings, data and documentation remain yours
LANDING / YANDEX DIRECT / TASKS
The tasks we address
We establish what currently gets in the way and which changes are needed first.
- Ads lead to a general catalogue
- We focus on one scenario and one call to action
- The heading does not match the query
- We align the ad and first screen
- Evidence is unrelated to the service
- We select a relevant case study and deliverables
- Only form submissions are measured
- We add supporting conversions and UTM tags
LANDING / YANDEX DIRECT / OUTCOME
What the work includes
We agree the scope and outcome of every stage before the project starts.
- Search terms
- Query group and negative keywords
- Prototype
- Offer, structure and objections
- Implementation
- Responsive page and form
- Measurement
- Goals, UTM tags and an A/B test plan
LANDING / YANDEX DIRECT / PILOT
Where we start
The first phase produces a concrete deliverable you can verify and use even if the project goes no further.
Landing-page prototype — from RUB 10,000. Before starting, we define inputs, scope, acceptance criteria and a safe rollback point.
- Agree inputs
- Before work, agree data, constraints and expected results
- Show a deliverable
- The first phase produces a diagram, prototype or verifiable configuration
- Make a decision
- The result informs whether to scale, change approach or stop
- Hand over control
- We document the logic and keep the system editable in Bitrix
LANDING / YANDEX DIRECT / EVIDENCE
Experience and projects
Query–offer–evidence–form journey
We show architecture, constraints and completed work without invented reviews. For this service, the reference deliverable is a query–offer–evidence–form journey.
- Profkostum
- Catalogue, product data, e-commerce and search demand
- Metallkorp
- B2B marketing, website and enquiry processing
LANDING / YANDEX DIRECT / BEFORE STARTING
Questions before work begins
Conditions that affect scope, timing and cost.
- When can advertising spend begin?
- After checking the landing page, goals, forms, UTM tags and the match between ad and query.
- Do you guarantee an enquiry count?
- No. We define metrics to manage: target queries, conversion, CPL and enquiry quality.
- How is irrelevant traffic filtered?
- We use negative keywords, operators, geography and regular search-query analysis.
- Will SEO and Direct conflict?
- We coordinate them: paid traffic tests demand, and validated topic groups develop into standalone SEO pages.
LANDING / YANDEX DIRECT / ENQUIRY
Let’s discuss your task
Describe the task and share a link to the website or system. We will clarify the details and propose a work plan.
- A relevant reply
- No automated mailing list or intrusive calls
- First deliverable
- Query–offer–evidence–form journey
- You retain control
- Scope, timing and acceptance criteria are agreed before payment