YANDEX DIRECT / DEMAND
Yandex Direct setup
We organise campaign structure, landing pages, goals and reporting so that advertising tests demand rather than simply spending a budget.
A search campaign starts at RUB 5,000. We start with a small, verifiable stage: you can assess the work before committing to a large project.
- First step
- A search campaign starts at RUB 5,000
- Focus
- One task and a measurable result
- Control
- Stages, acceptance criteria and the option to stop
- Ownership
- You retain the settings, data and documentation
YANDEX DIRECT / DEMAND / TASKS
The tasks we address
We establish what currently gets in the way and which changes are needed first.
- Different services share one ad group
- We separate intent and landing pages
- There are clicks but no enquiries
- We check the offer, page and query quality
- Results cannot be evaluated
- We configure goals, UTM parameters and the CRM connection
- The budget goes on training and job searches
- We refine query operators and negative keywords
YANDEX DIRECT / DEMAND / DELIVERABLES
What the work includes
We agree the scope and outcome of every stage before the project starts.
- Keywords
- Clusters, intent and negative keywords
- Landing pages
- A separate offer for each group
- Setup
- Ads, geography and limits
- Optimisation
- Search queries, conversions and economics
YANDEX DIRECT / DEMAND / PILOT
Where we start
The first phase produces a concrete deliverable you can verify and use even if the project goes no further.
A search campaign starts at RUB 5,000. Before starting, we agree on the input data, boundaries, acceptance criteria and a safe rollback point.
- Agree inputs
- Before work, agree data, constraints and expected results
- Show a deliverable
- The first phase produces a diagram, prototype or verifiable configuration
- Make a decision
- The result informs whether to scale, change approach or stop
- Hand over control
- We document the logic and keep the system editable in Bitrix
YANDEX DIRECT / DEMAND / EVIDENCE
Experience and projects
Campaign structure, goals and a report
We show the architecture, limitations and work completed, without fabricated reviews. For this service, the evidence takes the form of campaign structure, goals and a report.
- Profkostum
- Catalogue, product data, e-commerce and search demand
- Metallkorp
- B2B marketing, website and enquiry processing
YANDEX DIRECT / DEMAND / BEFORE WE START
Questions before work begins
Conditions that affect scope, timing and cost.
- When can advertising spend begin?
- After checking the landing page, goals, forms, UTM tags and the match between ad and query.
- Do you guarantee an enquiry count?
- No. We define metrics to manage: target queries, conversion, CPL and enquiry quality.
- How is irrelevant traffic filtered?
- We use negative keywords, operators, geography and regular search-query analysis.
- Will SEO and Direct conflict?
- We coordinate them: paid traffic tests demand, and validated topic groups develop into standalone SEO pages.
YANDEX DIRECT / DEMAND / ENQUIRY
Let’s discuss your task
Describe the task and share a link to the website or system. We will clarify the details and propose a work plan.
- A response to your task
- No automated mailing lists or persistent sales calls
- First deliverable
- Campaign structure, goals and a report
- You stay in control
- Scope, timing and acceptance criteria are agreed before payment